Soleado Events
CATEGORY: Events & Experiential
SOFTWARE: Adobe Illustrator, Photoshop
SERVICES: Brand Identity, Brand Collateral
CLIENT: Soleado Events, Bengaluru
01. The Challenge
Building a bold, energetic visual identity for a Bengaluru-based event company designed to stand out across experiences, promotions and brand touchpoints.
As an event company, Soleado needed a distinctive identity that could communicate energy, excitement and celebration while remaining professional enough for corporate and large-scale event communication.
The challenge was to create a visual language that could work beyond just the logo, across event promotions, digital communication, physical collateral and branded experiences, while giving the brand a recognisable visual signature.
02. The Solution
We developed Soleado’s identity around a bold, contemporary visual system anchored by its distinctive circular “S” logo mark and energetic red-led colour palette.
The identity was structured into primary, secondary, submark and logo-mark variations to give the brand flexibility across different applications. The brand guideline established Racing Red, Black, Dark Goldenrod, Dark Wine and Cherry Blossom as the core palette, supported by Grift, Rubik and Cormorant typography.
We also developed a repeating logo-mark pattern and supporting brand assets, creating a visual system that could translate naturally across event branding, promotional material and digital platforms.
A distinctive event brand identity built to bring energy, consistency and recognition to every Soleado experience.
03. The Result
Soleado Events received a cohesive and scalable brand identity system rather than just a standalone logo. The combination of bold typography, energetic colour and the distinctive dotted “S” motif gives the brand a strong visual presence suited to the dynamic nature of the events industry.
The resulting system provides Soleado with the flexibility to maintain consistency across different formats and event applications while retaining a recognisable and contemporary identity.
