Privacy Policy
Effective Date: 27 August 2026
Last Updated: 27 August 2026
Welcome to As U Wish (“we,” “us,” “our,” or “As U Wish”).
As U Wish is a brand operated by AMORPH (OPC) PRIVATE LIMITED (“Company”). We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit or interact with our website, submit an enquiry, use our services, or otherwise communicate with us.
By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
Depending on how you interact with our website, we may collect the following information:
A. Information You Provide Directly
When you submit a contact or enquiry form, request information, communicate with us, or otherwise interact with our website, we may collect:
- Full name
- Email address
- Phone number
- Company or organisation name, where applicable
- Information contained in your enquiry or message
- Any other information you voluntarily provide to us
You are responsible for ensuring that the information you provide is accurate and does not contain unnecessary sensitive or confidential information.
B. Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referring website or source
- Approximate location derived from technical information
- Website interaction and usage information
- Other technical and diagnostic information
This information may be collected through cookies, analytics technologies, pixels, tags, and similar technologies.
2. How We Use Your Information
We may use the information we collect for purposes including:
- Responding to your enquiries and requests
- Contacting you regarding services or information you have requested
- Providing and improving our services
- Understanding how visitors use our website
- Improving website functionality, performance, and user experience
- Managing and maintaining our website
- Measuring advertising and marketing performance
- Delivering relevant advertising
- Generating and managing leads
- Sending communications that you have requested or consented to receive
- Preventing fraud, abuse, spam, and other potentially harmful activities
- Maintaining website and information security
- Complying with applicable laws and legal obligations
- Protecting our rights, property, and legitimate business interests
We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy without providing appropriate notice or obtaining consent where required by applicable law.
3. Contact and Lead Generation Forms
Our website may contain contact forms, enquiry forms, lead-generation forms, or similar mechanisms.
When you submit information through these forms, the information may be transmitted to us and stored or processed for the purpose of responding to your enquiry and managing potential business relationships.
For example, information submitted through our website may include your name, email address, phone number, and message.
We may use third-party services or tools to process, store, manage, or analyse enquiries and leads. Such providers may process information on our behalf in accordance with their applicable privacy policies and contractual obligations.
4. Cookies and Similar Technologies
Our website may use cookies and similar technologies to improve functionality, understand website usage, measure advertising effectiveness, and provide relevant content or advertising.
Cookies are small text files that may be stored on your device when you visit a website.
We may use cookies for purposes such as:
Essential Cookies
These may be necessary for the website to function properly and to provide requested services.
Analytics Cookies
These help us understand how visitors use our website, including which pages are visited and how users interact with the website.
Advertising and Marketing Cookies
These may be used to measure advertising campaigns, understand conversions, build audiences, and deliver or measure relevant advertisements.
You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.
5. Google Analytics and Google Services
We may use Google Analytics and other Google services to understand website traffic, visitor behaviour, conversions, and the effectiveness of our marketing activities.
Google may collect information about your use of our website through cookies and similar technologies.
The information collected may include technical information, device information, website interactions, and other usage information.
Google’s processing of information is subject to its own policies and terms.
You can learn more about Google’s privacy practices through Google’s Privacy & Terms.
6. Meta Advertising and Marketing Technologies
We may use services provided by Meta, including Meta Pixel and other Meta advertising technologies, to:
- Measure the effectiveness of advertising campaigns
- Understand website interactions
- Measure conversions
- Create or optimise advertising audiences
- Deliver relevant advertisements
- Improve our marketing campaigns
These technologies may collect information about your interaction with our website and may use cookies or similar technologies.
Meta’s processing of information is subject to its own privacy policies and terms.
You can learn more about Meta’s privacy practices through Meta Privacy Center.
7. Advertising and Remarketing
We may use third-party advertising platforms, including Google and Meta, to promote our services.
These platforms may use cookies, pixels, tags, or similar technologies to:
- Measure advertisements
- Determine whether an advertisement resulted in a visit or enquiry
- Show advertisements to people who have previously interacted with our website
- Create relevant advertising audiences
- Improve advertising performance
Advertising preferences may be managed through the relevant platform or through your browser/device settings.
8. How We Share Your Information
We do not sell your personal information as a standalone product.
We may share information with trusted third parties where reasonably necessary to operate our website and business, including:
- Website hosting providers
- Email and communication service providers
- Analytics providers
- Advertising and marketing platforms
- Lead-management or CRM platforms
- Website security and technology providers
- Professional advisers
- Government authorities or law-enforcement agencies where legally required
Third-party service providers may process information on our behalf and may be subject to their own privacy policies.
We may also disclose information where necessary to comply with applicable law, enforce our agreements, protect our rights, prevent fraud, or protect the safety and security of our users and systems.
9. Email Communications
If you contact us through our website, we may use your email address to respond to your enquiry.
Where permitted by applicable law and where you have provided appropriate consent, we may also send you marketing or promotional communications.
You may opt out of promotional communications at any time by following the unsubscribe instructions contained in the communication or by contacting us.
Please note that even if you opt out of marketing communications, we may still send you essential communications relating to an enquiry, transaction, service, or other legitimate business interaction.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to enquiries, maintaining business records, fulfilling legal obligations, resolving disputes, enforcing agreements, and protecting our legitimate interests.
The actual retention period may vary depending on the type of information and the purpose for which it was collected.
When information is no longer required, we may securely delete, anonymise, or otherwise dispose of it in accordance with applicable law.
11. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss, misuse, or destruction.
However, no method of transmission or electronic storage is completely secure. Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.
12. Your Privacy Rights
Depending on applicable law and your location, you may have certain rights regarding your personal information, which may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of information where legally applicable
- Withdraw consent where processing is based on consent
- Object to certain processing activities
- Request restriction of certain processing
- Request information about how your personal information is processed
- Opt out of certain marketing communications
To exercise an applicable privacy right, you may contact us using the details provided below.
We may need to verify your identity before processing certain requests.
13. Third-Party Websites
Our website may contain links to websites, platforms, social-media pages, or services operated by third parties.
If you follow a third-party link, you will leave our website and become subject to that third party’s privacy practices.
We are not responsible for the privacy policies, content, security, or practices of third-party websites.
We encourage you to review the privacy policy of any third-party website you visit.
14. Children’s Privacy
Our website and services are not specifically directed toward children.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take appropriate action.
15. International Data Transfers
Some of our service providers, technology partners, analytics providers, or advertising platforms may process information on servers or in locations outside India.
Where personal information is transferred or processed internationally, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable privacy and data-protection laws.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically.
17. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
As U Wish
Operated by AMORPH (OPC) PRIVATE LIMITED
Email: info@asuwishindia.com