Diya Ketan
RESPONSIBILITY:
UX/UI Design, Wireframing & PrototypingEXPERIENCE:
5 YearsEMAIL:
info@asuwishindia.comPersonal Info
Diya Ketan is a UX/UI Designer focused on creating digital experiences that are simple to understand, easy to navigate and visually engaging.
Her approach begins with understanding the user, their expectations, behaviour and problems, before translating those insights into intuitive interfaces.
From information architecture and wireframes to interface design and prototypes, Diya works to ensure that creativity and usability work together rather than compete with each other.
Professional Skills
Great digital experiences are built by balancing aesthetics, usability and user behaviour.
The Journey
Diya’s early design experience developed around digital interfaces and visual communication, giving her a strong understanding of how people interact with digital products.
Her interest in user behaviour gradually shaped her approach towards UX, moving beyond how an interface looks to understanding how effectively it works.
Approach
At As U Wish, Diya contributes to the development of digital experiences from the early stages of user flow and information architecture through to final interface design.
She believes good UX should feel almost invisible, allowing users to accomplish what they came for without unnecessary friction.