SemiX
CATEGORY: Research & Education
SOFTWARE: Adobe Illustrator, Photoshop
SERVICES: Brand Identity, Logo Redesign, Visual Identity
CLIENT: IIT Bombay
01. The Challenge
E volving a symbol for India’s semiconductor future
SemiX was created as IIT Bombay’s dedicated Centre for Semiconductor Technologies, bringing together expertise across the semiconductor ecosystem — from materials and devices to circuits, packaging and software.
As the centre evolved, its visual identity needed to communicate more than semiconductors alone. It needed to represent integration, technology, research and connectivity while retaining the credibility and intellectual character expected from an IIT Bombay initiative.
The challenge was to refine the existing identity into a more contemporary, scalable and technologically relevant mark without losing the fundamental idea behind the SemiX name.
The redesign therefore focused on creating a visual language that could work equally well across academic research, industry collaborations, technology platforms, events and digital communication.
02. The Solution
Turning semiconductor convergence into a visual language
The redesigned SemiX identity simplifies the visual expression of the brand while giving greater emphasis to the relationship between “Semi” and “X.”
The identity retains the core conceptual structure of the original mark but introduces a cleaner, more precise and technologically mature treatment.
The X becomes the visual connector — representing the convergence of multiple disciplines, technologies and stakeholders within the semiconductor ecosystem.
The redesigned form is deliberately constructed with a balance of precision and openness, reflecting the nature of semiconductor technology itself: highly engineered at its core, yet continuously evolving through collaboration and innovation.
The colour treatment was also refined to create a stronger digital presence while allowing the identity to remain adaptable across institutional, academic and commercial applications.
Design Thought
FROM SEMICONDUCTORS → TO SEMICONDUCTOR ECOSYSTEM
The redesign moves the identity away from representing a single technology and towards representing the entire ecosystem that makes semiconductor innovation possible.
Semi + X = Integration.
That is the central idea behind the identity.
03. The Result
A sharper identity for a growing technology ecosystem
The new SemiX logo creates a more distinctive, contemporary and scalable identity for the Centre for Semiconductor Technologies.
Rather than relying on conventional semiconductor imagery such as chips, circuits or microprocessors, the identity communicates the idea of connection and convergence through its fundamental geometry.
This gives SemiX a visual language capable of growing alongside its expanding role in semiconductor research, education, industry collaboration, entrepreneurship and talent development. SemiX’s stated mission is to build a collaborative ecosystem connecting academia, industry and government while advancing semiconductor R&D and workforce development.
The result is an identity that feels academic enough for IIT Bombay, technological enough for the semiconductor industry, and contemporary enough for the next generation of innovators.
